From the Shadows: Morbid Podcast’s Official Apparel Line

Shopping Apr 3, 2024 #Merchandise
From the Shadows: Morbid Podcast's Official Apparel Line

In the world of podcasting, there are few names as synonymous with the true crime genre as Morbid – a wildly popular podcast hosted by childhood friends Alaina Urquhart and Ashleigh Kelley. Known for their dark sense of humor and in-depth investigations into some of the most chilling cases, Morbid has gained a devoted following over the years. And now, they’re bringing their macabre brand to life with the launch of their official apparel line – From the Shadows.

The idea for an official apparel line came from fans’ constant requests for merchandise that reflected their love for the show. But rather than simply slapping their logo onto t-shirts and calling it a day, Urquhart and Kelley were determined to create something truly special and meaningful.

“We wanted our merchandise to be an extension of our brand,” explains Urquhart. “We didn’t want it to feel like generic merch that you could get from any other podcast or store.

And so they set out on a journey to create apparel that spoke directly to Morbid’s audience – those who have a fascination with all things dark and twisted. The result is From the Shadows, a collection featuring hand-drawn designs inspired by iconic true crime cases.

From Ouija boards to tarot cards, each design is intricately detailed with subtle nods to infamous murderers like Ted Bundy and Jeffrey Dahmer. These elements not only make each piece visually striking but also appeal directly to Morbid’s passionate audience.

“The designs are very edgy but also nostalgic,” says Kelley. “We want our fans to feel like they’re part of something exclusive when they wear our shirts.

But aside from its edgy style, From The Shadows stands out for its unique take on showcasing victims’ stories. Unlike other true crime merchandise lines that often display murderers’ faces or quotes on t-shirts, Morbid’s designs focus solely on honoring victims.

“It was very important for us to remember the victims rather than glorifying the killers,” says Urquhart. “We chose designs that centered around elements of the case, rather than putting a face or name on our shirts.

In addition to its visually striking designs, From The Shadows also stands out for its commitment to giving back. A portion of proceeds from each sale is donated to organizations dedicated to supporting crime victims and their families.

With its successful launch in January 2021, From The Shadows has already gained a loyal fanbase – selling out multiple collections within minutes of their release. And with new designs constantly in the works and plans for expanding beyond apparel, it’s safe to say that Morbid Podcast Official Merch merchandise line is here to stay.

From its unique approach to design and storytelling, along with its dedication to giving back, it’s clear that From The Shadows is more than just a podcast-inspired clothing line – it’s a community for true crime enthusiasts who want both style and substance. And as Morbid continues on their journey through the shadows of true crime, fans can proudly wear their love for the show on their sleeves – quite literally.